70s Nightclub Style Makes a Revival: Shaggy Coats Have Become the Festive Essential Must-Have
Although the legendary New York nightclub Studio 54 shut its doors almost four decades ago, its distinct style impact continues strong.
Currently, the spotlight isn't on sheer bodysuits but on the plush, shaggy coats and wraps worn by style icons and club-goers as well.
With the festive party season approaching, the signature Studio 54 coat is enjoying a significant comeback.
Shopping Statistics Reflects the Trend
Among the most popular items from a recent partnership between a high-street brand and a London label is a short, off-white, shaggy jacket with giant lapels.
At a leading retailer, online queries for taupe fake fur coats have jumped 190% year on year.
Interest for secondhand plush finds is also rising, with searches for faux fur increasing by 257% in the past six months on a major resale platform.
"It's a statement coat," says a lead style expert, explaining that it serves as the main piece of an outfit.
The editor prefers to wear her own oversized shaggy version with hipster jeans or tights and short shorts.
Screen Style Mirrors the Look
This style is showcased in a latest streaming romcom series, where a sister sports a caramel furry jacket to a informal dinner.
When challenged about her bold look, the sister replies, "You told us to look fancy. That's style!"
Emergence of the "Glamorous" Vibe
This look fits into what an American trend forecaster is calling "boom boom."
Inspired by the glamour and excess of late-80s New York, this aesthetic evokes wealth, bubbly, smoking, short skirts, loose morals and, naturally, fur.
Like that time, the trend is emerging during a volatile economy.
Boom boom is all about embodying the lifestyle you aspire to rather than the one you are stuck with.
Contemporary Materials and Playful Luxury
Whereas real fur was everywhere during Studio 54's heyday, current versions are primarily made from lambskin—a byproduct of the food industry—or synthetic fabrics like polyester.
The trend represents a tongue-in-cheek luxury—like a beloved character has taken over with exaggerated silhouettes and surprising hues.
Star Endorsement and Limited Releases
A London designer was an early instigator of this trend. Her fluffy coats with curly textures have been sported by famous pop stars.
Because of high demand, these coats are now only sold in limited collections. An forthcoming release includes a rose and charcoal version akin to a giant pom-pom, as well as animal and tiger-print options with dramatic fluffy trim.
"When you can only buy a single item, you wouldn't choose it to be a plain sweater or a pair of ordinary trousers, you want a standout piece," says a publication head.
This sentiment is shared by a style head at a major store, who describes it "a surprising, fun touch" that doesn't require a whole new outfit.
Final Mood Lifter
In the end, the fuzzy coat can act as a fantastic pick-me-up.
"It won't cost a lot," notes the expert, "and it will make you feel glamorous when the world around you is rather gloomy."
